
When does an edgy rum label, become a recognizable brand, then a merchandise line and finally a lifestyle? Apparently now.
Rum sales are strong, which is easy to achieve, because we have a small distillery and a growing market demand.
But, Big Titty Rum is more than just a catchy name: it is a style, a way of making rum and a way of doing business, with a unique brand character and a recognizable, somewhat contagious, attitude.
We are proud to share that BTR branded merchandise accounts for 65% of our gross revenue, and this percentage is growing.
Just saying “Big Titty Rum” is fun.
Friends are having fun with our brand name, our product names and our cocktail names. In today’s cyber world, these antics are, of course, being recorded and shared, so, at least our humor is being tasted around the world.
Maybe it’s something about being on vacation in a beautiful place and drinking rum with friends - like how everything tastes better when you’re camping.
Low inhibition, slightly irreverent, sexy but not dirty and politically incorrect works for us. Relax and enjoy.
BTR invites you to let your hair, or even your top, down and have some good (hygienically) clean fun.
Don’t try this at home, unless you live in Belize!
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